Software
Origination, loan servicing, and fund management — the system of record your whole operation runs on, built around how you work and fully managed by us.
See the platform →Software · Websites · Marketing · Lead gen · Capital
The partner behind private lenders.
Software, websites, marketing, and lead generation — plus the connections behind your capital. We're the one partner private lenders and brokers come to for the tools and growth that used to take a dozen vendors. You tell us what you need; we take care of the rest.
À la carte or bundled — pick one service or the whole stack. Whether you lend your own capital or broker it out, we build it, set it up, and keep it running.
- 10+ yrsin private lending
- 1 partnernot a dozen vendors
- 0tech skills required
Built for lending businesses across
01 · What we do
One partner for the whole operation.
Most lenders and brokers end up stitching together a software vendor, a web designer, a marketing agency, a lead service, and a scramble for capital — none of whom talk to each other, and most of whom have never heard of an investor split or a balloon payment.
We do all of it, under one roof. Take a single service or the whole stack, à la carte or bundled. You tell us what you need; we take care of the rest.
Websites & brand
Conversion-focused lender and broker sites: loan-product pages, online applications, borrower and broker portals, and calculators — wired straight into your systems, not just a brochure.
Start a conversation →Marketing
Local SEO, paid search, content, and email that put you in front of borrowers and the agents, investors, and brokers who refer deals — measured in funded loans, not clicks.
Start a conversation →Lead generation
Exclusive, owned deal flow from your own ranked site, calculators, and referral relationships — leads that come to you, not recycled lists sold to five other lenders first.
Start a conversation →À la carte or bundled — your call. Start with one service or build the whole stack over time. Tell us what you need and we'll scope it with you, no pressure.
Tell us what you need02 · Who we serve
If you lend it or broker it, we build for you.
We're not an off-the-shelf tool wearing a different hat. We've worked with lenders and brokerages across dozens of niches, from equipment and working capital to the corners most providers won't touch. A sample of the world we work in:
Business & commercial
Consumer & specialty
Niche & underserved
Funds, brokerages & capital
Don't see your model?
Unusual is our favourite kind of build. Lender or brokerage, tell us how you work and we'll take it from there.
Start a conversation →03 · Why one partner
Most tools make your business fit the tool.
Almost every lender and brokerage starts out in spreadsheets and a patchwork of apps and vendors. It works, until it doesn't. The software asks you to change to fit its idea of a loan, the website never turns visitors into applications, and the marketing spend disappears into clicks that never fund.
So you go shopping — a different company for each problem, none of them built for private lending, none of them talking to each other. If the way you do business is even a little unusual, you end up reshaping your business to fit the tools.
We flip that around. One partner who knows private lending, learns how you already work, builds what you need, and runs it for you from there.
- ✕ Software that's never heard of a balloon payment or an investor split
- ✕ A website that looks fine but never turns a visitor into an application
- ✕ Marketing dollars spent on clicks that never become funded loans
- ✕ A different vendor for every problem, and none of them talking to each other
04 · Software
Everything your lending business needs. Nothing it doesn't.
Our flagship, and the system of record the rest of your stack plugs into. Origination, loan servicing, and fund management: everything the big platforms offer, shaped around how you work instead of forcing your business to fit it. Each system runs on a lending engine we've refined for years: accurate to the cent, audit-ready, and handed over ready to run.
Origination
From first enquiry to funded, without leaving the system.
- Lead & application pipelineincl.
- Underwriting & deal analysisincl.
- Pricing, quotes & rate locksincl.
- Conditions & approvalsincl.
- Documents & e-signatureincl.
- Fees, late charges & payoffsincl.
Servicing
Payments, statements, and changes, all handled and always accurate.
- Automated payments & ACHincl.
- Interest accrual & statementsincl.
- Loan modifications & rate changesincl.
- Late fees, charges & reservesincl.
- Delinquency tracking & alertsincl.
- Trust accounting, always balancedincl.
Fund management
Capital in, returns out, every cent accounted for.
- Investor & capital trackingincl.
- Commitments & capital callsincl.
- Distributions, cash or reinvestedincl.
- Fund accounting & NAVincl.
- Tax withholding, handledincl.
- Investor & borrower portalsincl.
Plus everything around it: live dashboards, profit-and-loss and balance sheets at a glance, and branded self-service portals for your borrowers and investors, connected to the tools you already use (your CRM, accounting, bank, and e-sign). Your own private system. Your data, your rules, hosted and maintained by us.
05 · For brokerages
You originate. We build everything behind it.
If your business originates and places loans, you're probably juggling a CRM, spreadsheets, email, and a dozen logins just to keep your originators, deals, and lenders straight. We replace all of it with one platform built around your brokerage — and we can build the website, run the marketing, and feed the leads that fill it.
Keep what works
We connect the tools you love, and quietly retire the ones you don't.
Most lenders and brokerages already run a CRM, accounting, and e-signature they're comfortable with. Your platform plugs into those, syncs with your bank, and replaces the spreadsheets and busywork around them, so nothing important changes overnight, and nobody has to relearn their day.
- Works with your CRM, accounting & e-sign
- Syncs with your bank for payments & ACH
- Credit, KYC & background checks built in
- Connects you to the lenders you place with
- One secure login for your whole team
- Set up, hosted & maintained by us
06 · How it works
Simple to start. We handle the rest.
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01
A relaxed conversation
We sit down together and get to know your business: how you find deals, fund them, get paid, and look after investors — and what you need, whether that's software, a website, marketing, or all of it. No tech talk, no homework.
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02
We design and build it
From that conversation we map out what we're building and build it around the way you already operate. You don't manage a thing. We do the work and keep you posted in plain English.
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03
You take a look
We walk you through it and fine-tune with your feedback until it feels effortless. If something isn't right, we fix it before launch, not after.
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04
We launch and keep it running
It goes live, and we host, maintain, and keep improving it from there. Want to add another service down the road? Just say the word. Questions? You have a real person to call, not a ticket queue.
07 · Why us
“With over a decade inside private lending, we've seen the spreadsheets, the workarounds, and the dozen vendors who never quite get it. So we built the partner we always wished we'd had — one team for the software, the website, the marketing, and the connections behind a lending business.”
08 · Pricing
Pay for what you need. À la carte or bundled.
No setup fees, no per-seat surprises, no surprise invoices. Take a single service or combine several into one predictable monthly partnership. Because every engagement is scoped to a real business, there's no one-size price — so we agree the number together before any work begins.
Pick a single service — a website, a marketing engine, your loan software. Pay for that, and nothing else.
Combine services into one monthly partnership. The more of your stack we run, the more it works as one — and the better the value.
- What you needOne service, a few, or the whole stack
- ComplexityYour products, your rules, and the tools we connect
- Loan volumeThe size and pace of the book you run
09 · Common questions
The questions we hear most.
Can I get just one service, or do I have to buy everything?
Whatever suits you. Start with a single service — say a website, or your loan software — and add more when you're ready, or bundle several into one partnership from day one. À la carte or bundled is entirely your call, and you only ever pay for what you need.
Do I need to be technical?
Not at all. That's the whole point. We design, build, host, and look after everything for you. If you can use email, you can use what we build, and we'll walk your team through it. There's always a real person to call.
Do I have to give up the tools I already use?
No. What we build connects to the tools you rely on, such as your CRM, accounting, e-signature, and bank, and only replaces the spreadsheets and busywork slowing you down. Nothing important changes overnight, and nobody has to relearn their day.
How long does it take to launch?
It depends on what we're building, but most engagements go live in a matter of weeks, not months. After our first conversation we'll give you a clear timeline, and we stick to it.
What does it cost?
You pay for what you need — à la carte or bundled — with no setup fees and no per-seat surprises. Because every engagement is scoped to a real business, there's no fixed price list; we agree the number together before any work begins, and it doesn't creep.
Can you really help with access to capital?
We build the infrastructure — fund and investor systems, portals, and the tools to keep capital relationships organised — and we make introductions into capital networks. We're not a broker-dealer, investment adviser, or mortgage broker; we don't give investment advice or guarantee funding. We give you the systems and connections to raise and manage capital on your own terms.
Is my data private and secure?
Yes. You get your own private system, and your data is never shared with other lenders, never sold, and it's backed up and maintained by us. Your business stays your business.
What if my business is unusual or changes down the road?
Unusual is exactly who we love building for. The more particular your products, splits, or workflow, the more a custom build pays off. And as you grow or change, we keep improving things and adding services; tweaks and updates are part of your plan. Just tell us what you need.
10 · Book a consultation
Let's talk about your business.
Tell us a little about what you do and what you need, and we'll take it from here, usually within one business day. No tech knowledge needed; making the complicated parts simple is our whole job.
- A friendly conversation, not a sales gauntlet
- A clear scope and price before any work starts
- One service or the whole stack — built, launched, and run for you
Prefer email? contact@privatelender.tech